Bounce Types Explained: Hard vs Soft, and What They Actually Cost You
A bounced email looks like one lost send. It isn't. Hard vs soft bounces explained in plain English — and why your sender reputation pays for every one of them.
Tag: bounces
List Hygiene for Small Businesses: Why Dead Addresses Are Worse Than No List at All
Bigger list, more sends — that used to be the whole logic of email marketing. It no longer works like that. How to prune a list, when to do it, and why keeping dead addresses hurts you.